EXPERT CONSULTANCY
At e-style we have designed and put in place both short and long term digital marketing strategies that have successfully met their goals.
We provide strategic consultancy for all of our account holding clients at no extra cost. We are also available to discuss digital marketing strategies with non account holders.
Clients
It’s amazing the number of clients that we come across that still do not have a specific strategy in mind for their email marketing. A very common misconception is that a simple monthly newsletter will increase website traffic and lead to more sales. If care and attention is not applied to every aspect of your email marketing strategy, you can do more damage than good.
Digital marketing is always evolving and we like to ensure each of our clients keep up with latest developments to ensure they are getting the very best value for their budget.
We have naturally seen thousands of campaigns launched via e-style and we think we have a pretty good idea of what works and what doesn’t.
All of our monthly fee clients are entitled to receive a regular consultation visit to discuss current and future projects. We put our many years of digital marketing experience to good use, working with your marketing team to ensure strategies are carried out to the full.
These visits usually consist of looking at previous campaigns, analysing results together, taking the positives and any negatives and working together to move forward and plan next steps. Our input also includes comparisons against both the industry as a whole and similar clients.
Non-Clients
Non account holders are also able to make use of our consultancy services so if your digital marketing needs an overhaul or you need pointing in the right direction, we can help. Maybe you’re struggling to communicate effectively with your contacts or you don’t know the best way to improve the quality and quantity of your database. Whatever the issue we will have seen it before and solved it before.
Email marketing has firmly established itself as one of the most powerful and cost-effective promotion tools available. However, achieving success with email marketing requires a great deal of planning.
Developing your email marketing strategy can actually be a very simple process and does not mean several days locked in a dark room thrashing out ideas. To design and put in place an effective plan that achieves its goals can be made very simple as long as you have precise targets.
Each client has different needs from their email marketing provider, therefore it is essential we are flexible when meeting our clients’ needs.
What can you expect?
With consultancy available by the hour, half day and full day e-style can provide you the precise level of service you require.
We will show you how best to segment your data to suit your needs. We will also put our years of experience to good use when it comes to message content, subject lines and message frequency. Delivering the right message at the right time is vital and will strengthen the relationship you have with your audience.
Many clients do not know how to best use the data that feeds back to them during and after each campaign they run. Using this data effectively must be a key part of your online strategy and we will make sure you use it in the most efficient way. Patterns of behaviour must be spotted and acted upon to ensure your message remains strong. We will go through your data for as long as it takes until an understanding is reached of how best to utilise that data to improve your online marketing message.
We have certainly learnt that a strategy that looks great on day one will almost certainly need to be adapted along the way as unpredictable recipient behaviours become apparent. We will help you react to these issues without delay.
Whether your goal is to encourage more visits to your website, increase online sales or simply to clean your data e-style has the experience and the knowledge to help you achieve these tasks.