DATA CLEANING
Anyone that has any experience of digital marketing will know that working with ‘dirty’ data is a waste of time.
Keeping your data clean is the most important aspect of any digital marketing strategy. That’s why we have invested heavily in developing tools designed to keep your data in the best condition.
Bounce backs are inevitable when running an email marketing campaign and e-style handles these automatically for you including distinguishing between permanent and temporary errors. It will also automatically filter any ‘out of office’ responses so they don’t clog up your reports. All permanent bounced email addresses are automatically flagged in your address book giving you the chance to update their details.
What about new lists?
The e-style import feature is packed with tools ensuring that when you import fresh data into the system you can do so with confidence. Badly formed email addresses are flagged up for alteration/deletion and duplicate contacts can be overwritten, appended or left alone.
Washing Service
We can provide a data washing service where we will take your list, regardless of size, run it through the e-style cleansing tools and provide with a report including:
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General report containing your ‘Clean Score’. Keep this score high and you know you have the best chance of a successful e-marketing strategy.
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Details of all email addresses that are badly formed. For example, with a missing ‘@’ symbol.
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Domain name breakdown. This report is very useful. If you have a high number of people with email addresses ending in hotmail.com for example, they could be sent a unique version of each email campaign to ensure it displays correctly on their screen.
If you would like us to ‘wash’ your current databases and return them to you then please feel free to get in touch.