DATA CAPTURE
e-style comes with a highly flexible data capture tool allowing you to embed as many data capturing forms into your website as you wish at no extra cost.
From single field forms just attaining email addresses through to complex forms asking a multitude of questions, e-style enables you to create and install these quickly and easily.
These forms can be used to capture data on both current and new contacts.
New Contacts
Just about every website should have data capture on it somewhere. If you do not, you are missing the opportunity to gain potential new clients who at this stage are simply browsing. Making it quick and simple for them to leave their details can pay huge dividends.
Don’t be tempted to ask for too much information, maybe just ask for an email address at this early stage, further information can be obtained using the e-style Q&A tool which allows you to embed questions in to your emails.
Once in place your forms can trigger number of actions:
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The data entered is instantly captured and stored in your private online e-style address book
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This new contact can receive a beautifully designed, branded and personalised auto response thanking them for their registration
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You or other members of your team can receive a notification message
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The contact can be forwarded to a specific page on your website
Current Contacts
For current contacts that are already held in your database, there is still a need to capture fresh data from them. This data can then be sliced and diced using the e-style segmentation tools allowing for highly targeted and personalised campaigns.
You might look to capture personal information such as name and address or you may be looking for more specific information like average spend on clothes each month, current marital status or perhaps the number of holidays they have each year.
Any intelligence you can gather on your contacts means you become more and more powerful. This power means your email campaigns, designed by e-style, can stand out from the rest.