CREATIVE DESIGN
Once an e-marketing strategy is in place it must be complimented by a design team that knows what they are doing. With thousands of e-campaigns under our belts we feel we have a very good idea of what does and doesn’t work within email. The days of simply sending the same email to your entire database are over.
With the live segmentation tools available with e-style you may find a campaign has several versions all launching at the same time, all needing indivually designed elements. You need a design team that can handle this pressure.
As an e-style client, you can use as much of our design time as you wish – every single day. We don’t charge any extra for design.
The e-style creative team are not faceless guys you never see. They will happily come to see you in your offices to go through ideas, discuss other client campaigns and talk over every aspect of your e-marketing strategy.
You can get in touch with the team directly at any time, creative@estylegroup.com and ask to see the portfolio of live and previous client campaigns. Alternatively give them a call at the dedicated support office and ask about their ideas, they’ll be glad of the chance to show off! 01494 812 365.
Intelligence in Design
We guarantee that each and every campaign sent via e-style is intelligence gathering. This might be personal recipient intelligence or campaign based intelligence. Calls to action, interactive elements and personalisation depth will be carefully planned, design and executed to ensure each campaign we send for our clients is not wasted.
Templates
Due to the strict template driven nature of email marketing, many brands have fallen into the trap of having a uniform approach to their email content. Contrary to popular belief, this method rarely produces the results bespoke design can achieve. It’s wise to have calls to action in the same place of course, if they’re working, but it’s also great to have the ability to have bespoke campaings produced for instances when you have something special or a little bit different to talk about.
Social Media
You’ve probably heard people say that if you’re not using social media then you’re falling behind the pack, well that’s not strictly true. You need to be using social media CORRECTLY, that’s the key. Having a Facebook page just because everyone else does or posting the odd comment to Twitter because your competitors are on there is not a strategy that will work. A decent e-marketing strategy is well complemented when campaigns can be shared across social networks. Talk to the e-style creative team about campaign sharing, they will tell you how it works, what the benefits are and best of all they will do all the hardwork for you. You can read more about our Share2Social feature here.
Reactive
A design concept that works for one audience may not work for another which is why the e-style creative team will not be afraid to suggest something completely different from campaigns you have run in the past. For example, in fashion e-commerce you might think that designing a campaign that includes images of your products is common sense but that’s not always the case. We came up with a unique approach to e-commerce email marketing for one client that increased sales by over 800% on the day of launch and by an average of over 250% per day for the next week. Get in touch, 0845 345 6060, and we’ll show you how.
Market Research
It’s not just campaign content that we have expertise in. From time to time you should take the chance to ask your regular viewers a few simple questions to further grow the intelligence you hold on them. Whether it’s a handful of quick questions or a full blown survey, the creative team will do all the hard work for you. The surveys can be hosted by e-style with the personal profile of each responder updating in real time. Most people love the chance to give their opinion so a well placed free text comments box always works well.