All IN SERVICE
The unique all-in service that we offer all our clients provides them with an end-to-end email marketing solution. This means not only can our clients rest assured their campaigns will be sent on time and on budget but they can also rely on our consultancy and strategy planning to ensure each and every campaign produces results.
Combined with access to unlimited design, creative and support services this means each of our clients can rely on us to make sure their email marketing strategies are executed as planned.
Our all-in service includes:
Consultancy & Strategy Planning
All of our clients are entitled to receive regular consultation visits to discuss current and future projects. We put our many years of digital marketing experience to good use, working with you to ensure strategies are carried out to the full.
Creative Design
As an e-style client, you can use as much of our design time as you wish – every single day. Due to the strict template driven nature of email marketing, many brands have fallen into the trap of having a uniform approach to their email content. Contrary to popular belief, this method rarely produces the results bespoke design can achieve.
Campaign building
When it comes to putting your campaigns together, we can give you access to the e-style system so you can build and launch your own campaigns but we will also do all the work for you at no extra cost. Whether you are sending campaigns every day or once a month, the team is on hand to do all the work for you.
Live Reports
You have 24/7 secure access to live reports for each of your emails. As soon as a campaign is live metrics begin to build in real time so you can instantly see how successful your e-style campaign has been. The e-style tracking is arguably the most advanced on the market. It not only contains every single report you could think of but it also builds the profile of each individual recipient in real time so your database becomes more and more powerful with each send. This increased recipient intelligence can then be segmented for you and acted upon increasing response rates and ultimately ROI.
Segmentation
First of all let’s clear up what is segmentation. Put simply you split your database into groups of people that share similar characteristics. You then tailor your emails to these specific groups with content, timing and interaction to suit those characteristics. You are making your messages more relevant, this can only have a positive effect on results. Segments can be extremely simple or very complicated, don’t worry we’ll do all the work for you!
Data Capture & Management
This is something that’s very simple to make a mess of. You should already have data capture of some sort on your website but is it performing for you? All of your online activity, that includes social media activity, should be driving data capture at all times. Auto responses are a must too, take the chance to welcome people and explain at the first opportunity what they can expect to receive from you. Data is a very valuable asset, we’ll ensure you make the most of it.
Share2Social
Your e-marketing and social media strategies must complement each other. With the e-style Share2Social feature on your account your recipients can quickly and easily share your email campaigns with all their online friends. This feature can lead to a viral campaign very quickly. Share2Social is a tool that we will manage on your behalf at no cost. You can read more about our Share2Social feature here.
Google Analytics
We will ensure all the URL links and interactive content within your e-campaigns are linked directly with your Googla Analytics account so that you can see clearly which elements of your campaign are working and those which produce the greatest ROI.
We can provide you with a totally free trial of all the above e-style services at anytime, you can click here or call us on 0845 345 6060 to learn more.