Providing our clients access to the most advanced digital marketing system on the market.
If you can’t find the answer to your question on this page, feel free to get in touch on 0845 345 6060 or support@estylegroup.com
GENERAL
How quickly can my e-style campaigns be created?
Entire campaigns can be built and launched in minutes. We also offer a free campaign build service where we will do all the work for you.
I manage a large team of marketers, will e-style work for me?
Absolutely, multiple e-style accounts can be built for your team with data securely shared between them.
How do you allow me to keep control of my brand message?
With your professionally designed e-style template, you have control over look and feel with flexibility over content. You can have as many templates as you wish.
CONTENT
Can I include a large amount of content in my campaigns?
Most providers would say no but at e-style we say yes. We give you the ability to create multipage emails meaning you can increase the amount of content without having to worry about the ‘scroll factor’.
How flexible are the templates?
Every e-style template is highly flexible. With features like multiple header and footer areas, restricted area dimensions and the ability to lock sections down for certain users you can be sure your brand message remains strong.
What sort of things can I include in my content?
As well as the usual things, image and text, with e-style you are able to include several interactive features within your email content. These include files, video and audio elements which will make your campaigns stand out from the rest.
Can we create campaigns in foregin languages?
Yes. You can create email campaigns using any character set. By that we mean you could even have campaigns created in Chinese, or Russian – languages that use different character sets to English for example. We can also build foregin language subject lines for you.
Can e-style accept RSS feeds?
Yes we can. If your website has one or more RSS feeds available we can import those feeds directly into the content of your email campaigns. This is particularly useful for example if you have a high amount of news content on your website. This news can be dropped into your e-campaigns with just a couple of clicks.
Bounces and Opt outs
How does e-style handle bounces?
Bounced emails are automatically captured by e-style and separated into two categories, hard and soft. Each bounce is flagged as such in your address book and you are automatically stopped from sending campaigns to hard bounced email addresses as a money saving feature.
How do people opt out of my communication?
By law each email that leaves your account must give the recipient the opportunity to opt out of future communication. We have the ability to offer a multi-tier opt out facility so people can opt of of receiving your latest news but still may want to hear about invitations and events.
Personalisation
How much personalisation does e-style provide?
You are able to personalise every aspect of your e-style campaigns. Any information you hold on your recipients can be dropped into your campaigns. We can even let you personalise the subject line.
What if personalisation is missing for someone, will their email display incorrectly
No, we take care of that for you. For example, if you don’t have the first name for someone and your content includes “Dear Firstname” then e-style will let you know of the problem. You can either fill in that person’t first name, remove them from the campaign or add them to a non-personalised version of the email.
Reporting
Is the reporting really live?
Completely. As soon as your campaigns are launched the e-style reporting engine begins to build your metrics. You have access to a live reporting feed and you can even create a One Page Report to share with colleagues without having to give them your secure login details.
How do I analyse so much reporting data?
There are many tools within e-style to help you analyse your data to ensure your e-style account is working efficiently for your business. These include segmentation tools allowing you to drill down into your data to discover particular patterns of recipient behaviour.
Can I export my reports?
Of course. All the data within your account is yours to export into Excel at any time. This can done with just a couple of clicks.
Data
Does my current data get imported into e-style?
Yes, this can be achieved in several ways. The two most popular method are via the import of an Excel file or through CRM integration.
Do you clean all my data for me?
Yes, we wll clean and your current database, whatever the size before it is imported into e-style at no cost. This is an automated process.
System
Do I need to install e-style on to my PC?
No, e-style is entirely web based meaning that all you need to use e-style is a PC and an internet connection. You can access e-style from anywhere once you are online.
Do I need IT support to get started?
e-style has been designed to be easily implemented, no IT support is required. All of our tools and features are built with the marketing team in mind, not the IT team. If you can use a mouse, you can use e-style.
Trial
Can I have a trial account to see if the tools and features of e-style suit me?
Of course, just give us a call on 0845 345 6060 or click here and we can set up a trial account for you straight away.
Are there any restrictions places on trial accounts?
You are able to use all of the features that any full client can use. The only restriction we place on a trial account is a volume cap of around 15,000 emails. You can send several campaigns over the course of your trial if you wish so you could send a newsletter, run a competition and do some market research.