Case Studies
Suzannah uses e-style to launch Spring/Summer 2009
Vintage couture inspired collection of beautifully cut womenswear including coats, blouses and dresses. Julie Christie, Sophie Ellis-Bextor and Kelly Osborne all wear Suzannah. Available online and selected pieces available at London boutique KJ’s Laundry.
Suzannah came to e-style looking for an inspired way to promote her Spring/Summer 2009 collection of ‘Pretty Silk Tops’ and ‘The Perfect White Shirt’. The e-style campaigns designed had to not only ensure high levels of sales and site traffic, it had to also ensure that the opportunity to cross sell was not missed.
Each campaign had to be much more than just a simple product promotion.
Design & Build
The Suzannah collection contains some simply stunning pieces and it was felt that having some form of ‘A List’ celebrity shots to push these gorgeous pieces was nevessary. Eva Longoria and Kristin Cavallari seemed to fit the bill perfectly. Mixed with ideas of how to compliment each piece, we had all we needed to pull this design project together.
The Suzannah logo is instantly recognised so it was decided to have a very brand heavy start to the Suzannah template design but thereafter the content had to be all product based with strong imagery, clear celebrity shots and simple to use interaction.
Model shots were mixed with straight product shots to ensure we caught everyone’s attention, a 40% discount for VIP members was pushed hard and with the e-style Share2Social feature installed, we had a paid of very strong campaigns ready for launch.”
The Result
The results happily exceeded our expectations, site traffic was excellent and sales were strong. The most pleasing part to hear was that not only did sales of the contained items go up, but recipients clearly browsed right through the Suzannah site as sales of alternative items were up.
“e-style showed us what could be achieved within an email – I would recommend them to anyone”
Click on any of the campaign samples below to view the full version (will open in fresh window)
